Just think about how many different insurance policies a typical household might have:  medical, dental, life, homeowners or renters, personal articles, auto, long term disability and my favorite the personal liability umbrella.  Some would say that we live in a world of insurance overload.  Perhaps, but insurance makes us feel safe and we sleep well at night knowing that we are protected.

That’s why it is so surprising that most people make little or no effort to protect their most valuable and irreplaceable digital assets such as photographs, videos, music and other personal data files. The average consumer does not have their data properly backed up or archived and could easily lose a lifetime of precious data at any time.

An external hard drive is great for managing continuous backups and day to day changes in your data and the cloud is perfect for sharing, collaborating and meeting basic backup needs.  However, I would not consider either of these solutions a real strategy for the long-term preservation of your digital data.  Why?   Well the reality is that hard drives will eventually fail; they might last a year, they might last six years.  The only certainty is that they will eventually fail.  While cloud backup solves this problem by offering redundant offsite backup, it opens the door for a host of other concerns and you should really think twice before offloading your permanent data storage to the cloud.  “Another Day another Cloud backup company”

To truly ensure the long-term protection and preservation of your digital photos and files, it is important to properly archive to a data storage media that is specifically designed for longevity such recordable Blu-ray. DIGISTOR’s Personal Archive Recorder comes with everything you need to permanently archive and easily manage and restore a lifetime of personal digital files. We like to think of it as an insurance policy for your digital data.